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Project

LYSERØD LØRDAG 2025

As part of Kræftens Bekæmpelse’s breast cancer awareness campaign 'Lyserød Lørdag', we created a unique self-care kit centered around a rose quartz Gua Sha engraved with engraved with the Pink Ribbon and Vero Moda logos. The kit also included a soft fabric pouch illustrated with hand-drawn breasts, a box with debossed logos, and a step-by-step guide on how to use the Gua Sha

Known as the stone of love and healing, rose quartz symbolizes compassion, balance, and self-acceptance. The kit encouraged women not only to nurture themselves and practice breast self-checks; but also to support vital breast cancer research.

vero moda

2025

Idea, concept, art direction
and graphic execution